If you are online you are marketing YOU. It does not matter what niche you are in, if your customers feel they know and trust you then you will have a profitable business compared with a faceless marketer hiding behind a company name. Whatever niche you choose, you need to be seen.
Carving your own spot within a niche is an involved process. You can’t just start a website, write an article or two and deem yourself the new expert of your niche. You’ll still be invisible online and if you want to be successful in any niche, you need to be known by your target market!
One excellent way to bring your online business to life is to tap into a niche with video marketing.
Video brings together all of the best elements of marketing – words, voice, and visual to create a vehicle for sharing information in a way that everyone appreciates. Your prospective customers can see and hear you, they feel as if they can look into your eyes and read your body language. All this helps engender trust and allows your prospects to like you. And because selling online is all about building relationships and delivering as much value as you can, if your customers like you, they will buy more from you.
Video marketing is only going to get more important with time. When you tap into a niche with video marketing, you have a great chance to show what you know to possibly millions of people! Create a video that’s packed with interesting and helpful information and that’s a bit entertaining, you’ll have a recipe for video marketing success. Post it on YouTube and promote it, you literally have the chance of millions seeing that video.
The reason video marketing is so important for staking a claim on a niche is that most Internet marketers still don’t use video, and niche marketers even less. But it’s one of the most popular ways for people to view information online and over the coming years it will become even more so.
And of course your videos will help you create your brand as an expert on multiple levels and helps you gain standing in your niche! So what are you waiting for?