Niche marketing as a concept can be confusing. What is a niche market? A niche is a spot you carve out for yourself in the wide open world of the Internet. Some niches are very broad. Some are very, very pin-pointed.
Broad niches might include “weight loss.” A pin-pointed, targeted, narrow niche might be “weight loss using apple cider vinegar.”
The way you go about building your business differs according to whether you are a broad niche marketer or a narrow niche specialist. Both have their advantages.
Broad niches gather a lot of attention from a very broad spectrum of people. However, there are also a lot of players in broad niches and it can be hard to “stand out from the crowd” and get people’s attention. Narrower niches get attention from people who are looking for a specific thing. There are fewer prospective customers in narrow niches – but they are often eager buyers!
Both types of marketing bring traffic to your website, and both get different types of results.
Generally, people try to choose niches that are smaller and more pin-pointed. These types of niches will bring a smaller audience to your website, but one that is interested in what your niche is about. Niche marketing examples of those types of niches might be:
- Weddings on a Budget
- How to House Train Your Puppy
- How To Lose Weight By Destressing
- Best Graduation Gifts
- How to Landscape on a Budget
Broader niches bring more people to your site, but they might be looking for something other than you’re offering. Of course, once you get that traffic to your site, you might have something interesting for them. Niche marketing examples of broader niches could be:
- Dog Care
- Stress Management
- Popular Gifts
- Wedding Planning
You get the idea and see the difference. These niche marketing examples give you a picture of the difference between types of profitable niche markets and what you can accomplish with each.
I wholly recommend Profitable Niche Markets if you want help finding a profitable niche market.