These days it’s not uncommon for people to want to make a bit of extra money and especially as the holiday season approaches. And lots of people do this by venturing online. We’ve all heard the stories of how it is possible to supplement your income, or even make a full time living online and, if you’ve been around for any length of time at all, you will probably have met people doing just that too.
And one of the easiest ways to do this is to set up a WordPress blog and monetize it. But, if you’re a complete newbie, just how do you find a niche market for yourself, and get your shiny new blog started?
Everyone tries to make this sound hard, but actually you just need to apply a bit of common sense. You start by thinking like a potential buyer.
Whenever someone starts searching the web for a particular item, say a new camcorder, they will enter general search terms into the browser (camcorder, best camcorder, what video camera is best for… etc). If they already have an idea of the brand, or even model they are thinking of buying, they will type more precise search terms into the browser. In either case, they will then visit websites (or website pages) based on how attractive the descriptions are in the search engine results. And if the website page they’ve landed on spikes their interest because it looks clean, attractive and informative, they will stay and read more.
The prospective buyer will then typically search on other brands and models and for related products to find the best deal for the one that is most suited to their requirements. Buyers always narrow their search in this way before honing in on the offer they eventually buy.
So you organize your niche blog along the same lines. You use product types (or brand names) as your blog categories and have brand names as the sub-category (if not the category) and use the model names for the post titles. Try to include long tail keywords in your blog title whenever possible, but make sure they’re human friendly and don’t read like they’re keyword stuffed for the sake of it.
Your posts (articles or reviews) should include aspects of what is good and what is not good about the product – and you should include price information, including discounts and special offers whenever you can.
So now you know how to structure your blog so that it can be easily found and searched. How do you pick your niche?
Well one way is to view all the Hot Picks on Amazon and find out what people are adding to their wishlists. You could ask your friends and family to see what they think are the hottest products this week. You could check out online auction sites to see what people are bidding on. Try to focus on the items which have demand longevity – there will always be lots of people searching on them nomatter what other fads come and go.
Once you’ve done this, pick a group of products or service that you will be comfortable with and interested enough to promote longterm andstudy it. You need to develop a wealth of knowledge to be able to write informed and interesting posts that your visitors will want to read. You may decide you want to focus on only one aspect of the product instead.
For example, a friend or a friend knows all there is to know about sports equipment. But his passion is football (soccer). If he wanted to niche his blog, he could set it up to promote just one aspect of sports equipment – like football boots. His categories would be Nike, Adidas, etc and the posts would be on individual models. Then, you can choose whether to stick with the product in general, or branch out in providing a certain “component” of it, instead.
Once you’ve decided on your niche, you need to register a domain name. One way to do this is to go to Godaddy or Namecheap and type in the name you’ve decided on. It’s best to go for a .com, .org or .net domains if you can. I recommend Namecheap. It’s about the same price as Godaddy but I personally find it easier to navigate around and they don’t keep throwing upgrade addons at you, which you don’t need. Both are cheap though.
In reality there are many ways for you to find your niche market. Think clearly and use your common sense and you will come up with a great market idea.
For information on finding profitable keywords to target your niche website, please follow the link.
To your success!