How to Properly Use PLR in Your Marketing Efforts

Private Label Rights have got a bad name recently in some circles.  For some, the term PLR has come to mean the same as “poor quality” material.  However, it is not the PLR itself that performs badly, but the marketers who are trying to use it and don’t know what they’re doing.

So here’s a quick reminder on what you should do, and should not be doing with PLR.

When you buy PLR, it’s generally with the intention of either saving you time (creating your own products), or money (cheap versus the cost of a ghostwriter), or both.  However, once purchased, some marketers (and possibly the majority of them) make the mistake of thinking they can “save time” by taking a “shortcut” that involves using the PLR as is, without any changes.  Let’s face it, we’ve all done it.

This is a HUGE mistake.

Regardless of how you’re using the PLR, you should always alter it a minimum of 30% so that it stands out as unique for you.  Not only will search engines appreciate the effort, but even if you’re using the PLR in your autoresponder, you don’t want your reader to get an email and then see the exact same content online being used by someone else.

Saving money is a given with PLR.  It costs much less to buy Private Label Rights than it does to hire a ghostwriter to create something from scratch for you.  But don’t go by price alone.  Just because it’s cheap, doesn’t mean it’s a bargain – the writing could still be shoddy.  And likewise, just because it’s expensive PLR doesn’t mean it’s going to be stellar.  Check the quality of the PLR itself to gauge whether or not you’ll be able to use it to your advantage.

And lastly, always abide by the PLR site owner’s rules and regulations.  If they say you’re not allowed to use it as web content, you can assume they’ll be running checks through companies like Copyscape from time to time.  You don’t want to do a bunch of work only to have it shut down because you didn’t adhere to the regulations for it.

PLR can be a good move – use it properly!


  1. Alonzo Base says:

    A private label right provides the buyer of the material the right to utilize, alter and change the work in question. The customer may even acquire the right to claim the work as his or her own. Numbers of people purchase a subscription to a program that provides the utilization of articles having private label rights. But, the topic becomes confusing if you decide whether private rights label integrates distribution rights to resell the article substance. Private rights is different from copyright transfer. In the States, copyright can only be transferred by the use of a written and signed contract. Barring a contractual transfer of, copyright still with the original author of the work, whether a formal copyright application was passed or not.

  2. Thanks for the clarification! You should always check what rights you do have whenever you use PLR and make sure you STICK TO them!

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