Posts Tagged ‘target’

Article Marketing is a term which you hear a lot about on the internet.  But if you’ve never done any article marketing, you may be wondering what the buzz is about.  It’s simple.  Article Marketing is a very valuable way of increasing your exposure online – but in more ways than you might think.

So let’s look at how article marketing can benefit your online business building.

•      Article Marketing builds one way links to your website.

Firstly to get a significant presence online and those all important top spots on Google, you need one way back links from quality sites. 

Every article you write should include a link to your website, contained within the final part of the article, called the resource box.  This is the part of the article where it’s acceptable to “sell yourself” by talking about your business and giving a back link to your website.  Assuming your article is interesting enough and you have written the resource box correctly, you will get interested “click through” traffic to your website.  And this will be interested traffic which the “gurus” call “pre-sold” ie people who are interested in knowing more about what your have to say.

And, as article directories are considered to be authority sites on the internet, search engines are thought to give higher weighting to inbound links from articles.  This improves your ranking in the search engines and ultimately will increase traffic to your website. 

•      Article Marketing does your advertising for free.

Everyone needs traffic to their website.  In fact lack of traffic is the number one problem newbies have online.  But how do you get it?  How can you get your name and your business “out there” to let people know you are online? 

If you had a “bricks and mortar” business, you would advertise and online is no different.  But advertising can be expensive – very expensive.  And at the best even top advertising agencies reckon that only 50% works (“trick is, knowing which 50%!).

Article marketing, however, is free.  And reaps long term rewards.  Article Marketing increases long term targeted traffic by creating widespread exposure across the internet. 

On the downside it can take time for the traffic to start reaching your website.  But when it comes, assuming you wrote the article on the same subject as your website, the traffic is completely targeted to your offer, so people are more likely to buy. 

•      Article Marketing establishes you as an expert.

It’s a known fact of human psychology.  People always go with the market leader, the biggest brand name or the most famous person.  It makes them feel “safe”.  Think about it.  When faced with the “real deal” or a “copy-cat”, which do you choose?  It’s the same online. 

Whenever someone wants the info-product or online service which you offer, they are likely start with a search engine search, such as Google.  If they find you, they might also want to know more about you and search for your name on Google too.  If they can’t find you, they may assume you are some sort of “fly-by-night” and move onto the next guy. 

But if you’ve been doing any amount of Article Marketing, they will find your name and be able to get a good idea of who you are and what you offer.  This builds their confidence in you, increasing their likelihood of following through with a sale!

So there you are; three sensational reasons why you should do Article Marketing.  And if you want a great Article Submission Service, please check out my review at http://www.susanowenthursfield.com/reviews/article_marketer 

Niche marketing is a very cost effective way to make a living online.  It will cost you far more to try to break into a more general niche that has high competition such as “weight loss” as opposed to capturing a smaller demographic like “weight loss for menopausal women.” 

Broad niches like weight loss can be easily broken down and still have a very large piece of the profit pie.  While you could still go after the broader category, you will pay more for the PPC advertising than with the “lower hanging fruit” of more targeted niches. 

These more targeted niches are based on “long tail” keyword phrases, as they are sometimes called.  These have somewhat less organic searches but also have fewer competitors.  And this keeps the PPC costs down. 

It’s the same when you do article marketing – you will more than likely get your articles seen in the SERPs when you use the more targeted long tail keywords.

So, can you still take advantage of the larger niche like weight loss?  Well, of course you can.  But it’s definitely easier if you target the longer tailed keyword search phrases.  Your site can be about weight loss but you may never get organic visitors if you just use “weight loss” as your keyword. 

You will have a better chance of getting those visitors to your site by writing articles and buying low competition Adwords for those less searched for terms.  Be content to go for the more targeted niches with the lower competition, at least at first. 

Once you get more established and become a “name” in your niche, you can go for the more broad topics.

Out of all the people I’ve talked to about their work at home business, there has been one thing consistent about all of them and that is the problem of getting traffic to their website. It doesn’t matter how beautiful your website is, if you’re not getting traffic to it you will not make any money. In this article we will talk about 2 ways to get traffic to your website.

Article Marketing

Getting traffic to your website is only half the battle, especially when you’re depending on sales as your primary source of income. When you get targeted traffic to your website, you increase your chance to make sales because your visitors are already interested (pre-sold), and you can do this using a number of ways.

One way to pre-sell your prospects is by using article marketing as a way to show your knowledge on a particular subject which would get them to your website. If you are selling a product or service, you can write a review on the subject and write about the benefits it provide and how it could also benefit them. This review should also talk about any drawbacks or disadvantages also. After all, this is a review and not exactly a sales pitch.

Forum Marketing

Forums are a great place to find targeted visitors to come to your website. Make sure that you are in a forum that is relevant to your particular niche. After you join a forum you have the privilege of setting up a signature file in which you can anchor text your chosen keywords to your website to receive maximum benefit.

The way you attract visitors is by answering questions you have knowledge in, positioning yourself as an authority figure on a particular subject. At the end of your response is where you would use your anchor text signature. You will receive best results by not sounding like a sales person, but only to give helpful and meaningful feedback.

These are two ways to help your work at home business attract targeted traffic to your website. There are dozens of other ways to help you market your home business online, but these two ways are very reliable and is easy on your marketing budget. The real strategy to using these two methods is to be consistent and after a while you will notice your traffic increasing. Although this traffic may be slower, the best part of it is that it is much more targeted.

Tired of not making any money online? Come join the Niche Power Group and learn all the up to date strategies to help your Work At Home Business move to the next level. Visit today and get personal mentored by our 5 well known Internet mentors.

Article Source:http://www.articlesbase.com/marketing-tips-articles/work-at-home-business-2-ways-to-get-targeted-traffic-to-your-website-907342.html

As an online niche marketer, you’ll have a bevy of competition tailing your progress, so you must work hard to stay ahead of the pack and maintain control of the demographic.  There’s no better way to get the results you want than to develop a relationship with your niche target audience.

No niche marketer has ample time to send out personal emails to each individual prospect and customer, but you can create a persona or use your own identity to develop brand recognition among your niche market.

First, you want to allow your customers to put an image with the name of your brand.  This was a “big one” for me!  I felt very uncomfortable putting up a picture of myself.  But it doesn’t have to be a photo of yourself.  Some niche marketers use stock photos of stand-in models or graphics that depict a representation of the niche itself.  It doesn’t matter as long as your target customers can “see” you in their mind.

Next, start allowing your prospects to get to know you on more than a business to customer level.  They should know a little about your background – what got you into this niche?  Give them a story that lets them know you feel their pain, understand their needs, or want to help them on a genuine level.

Become the go-to person in your niche.  If other niche marketers who are your competition have a hands-off status on social networking sites, using them for funneling traffic via links only, then you be the sole entrepreneur who goes one step further and heightens the peer-to-peer communication with your online contacts.  

OK, you’re building an online business, you’ve got your product and you’re list building.  But who do you think will be on your list?  Who do you want to be on your list?

Assuming you’re targeting the “internet marketing, how to make money online working from home” niche, the answer is simple.  You should be targeting newbies.

Think about it.  Most people online are searching for information.  Fact.  And when they find a source they can trust, their “guru” if you like, people stop searching so hard.  And the next time they need the answer to something, the first place they check is.. You’ve guessed it… their “guru”.  They turn to one person for advice and leadership.  The one person they trust to give them accurate information in this crazy online world of information overload.  Their “guru”.

You need to be someone’s guru.

That’s why you should target the newbie audience.

The fact is that the internet is growing at an alarming rate.  Hundreds of thousands of people come online for the very first time every single week.  And research has shown that newbies search for information a lot longer than people who are internet-savvy. 

Internet savvy people go to their chosen “gurus” and, if their “guru” has the answer, they look no further.

Newbies don’t. 

Newbies surf the web much more widely than any other group online.  They check out a number of sources, comparing what each says against the others.  And after much research, a newbie may select their “guru” – a person to whom they will turn for information advice for n indefinite period of time.  And newbies listen to their “gurus”.

That is why you must target the newbie audience.  Newbies are coming online every day.  There is always someone less knowledgeable than you!  Share your knowledge.

Unless you have kept a detailed journal of your online activities, you are probably unaware of just how far you have come in your online business.  And even if you don’t realise it, there is definitely something YOU can say to add value to someone’s online experience.  And that will make YOU the guru to a newbie!

Remember, be yourself.  Newbies are looking for someone more experienced than themselves that they can relate to and trust.  Your target audience is out there somewhere! 

Now all I have to do is figure out where the stressed-out-unappreciated-twin-WAHM-with-errant-dogs-and-doubting-Thomas-husband-having-a-bad-hair-day crowd hangs out!  Any ideas?