Posts Tagged ‘search phrases’

Niche marketing is a very cost effective way to make a living online.  It will cost you far more to try to break into a more general niche that has high competition such as “weight loss” as opposed to capturing a smaller demographic like “weight loss for menopausal women.” 

Broad niches like weight loss can be easily broken down and still have a very large piece of the profit pie.  While you could still go after the broader category, you will pay more for the PPC advertising than with the “lower hanging fruit” of more targeted niches. 

These more targeted niches are based on “long tail” keyword phrases, as they are sometimes called.  These have somewhat less organic searches but also have fewer competitors.  And this keeps the PPC costs down. 

It’s the same when you do article marketing – you will more than likely get your articles seen in the SERPs when you use the more targeted long tail keywords.

So, can you still take advantage of the larger niche like weight loss?  Well, of course you can.  But it’s definitely easier if you target the longer tailed keyword search phrases.  Your site can be about weight loss but you may never get organic visitors if you just use “weight loss” as your keyword. 

You will have a better chance of getting those visitors to your site by writing articles and buying low competition Adwords for those less searched for terms.  Be content to go for the more targeted niches with the lower competition, at least at first. 

Once you get more established and become a “name” in your niche, you can go for the more broad topics.