Posts Tagged ‘niche area’

An eBook is a big deal and can mean big profits for you.  One of the ways to get your eBook off to an outstanding start is to get some good testimonials for it before you launch it.  You’re probably wondering how to get testimonials for your eBook before a launch, and you might be a little bit panicked, thinking it’s an impossible task, but it’s really rather easy.

Some people make up testimonials or buy them. That may be OK for them but not for me – and really, wouldn’t you rather have true, authentic testimonials that you can feel good about?  If that’s the case, you can get testimonials for your eBook in a couple of different ways.

First, once your eBook is finished, edited and ready to go, send complimentary copies of it to friends, people you know in the business, big names, and gurus.  You could even send a free copy to a couple of your best customers.  Be up front with them and ask them to read the eBook and offer a testimonial.

Another way is to visit online forums and offer to give a free copy of your ebook to anyone willing to give a testimonial.  The Warrior Forum is always a good place to start – but remember to check out forums in your niche area too!

People in the business, including the gurus and big names will write testimonials because it’s good publicity for them.  Collect several good testimonials and post them on your eBook sales page and your website.

Make sure that your eBook testimonials are as authentic as possible and include the first and last name of the person submitting the testimonial, unless they’ve asked you not to use both.  This makes the person more real to the reader and the eBook testimonial more authentic.  Try including a photo of them as well.

Before you launch your eBook, be sure to collect at least a handful of solid testimonials so you can get your eBook off to a great start!  Expect to see the difference in your ebook sales!

When building a successful online business, you hear “the money’s in the list” a LOT (and if you want to grab my free ebook on listbuilding just fill in your details in the form on this page). 

However, people (and probably the same people!) also say ”you need your own product” and “find a profitable niche”.  How to do this has got to be THE biggest sticking point for people starting out online.  So I decided to revisit a few product development and niche market keyword products I have collecting dust on my hard drive in a view to understanding the first action in developing your own product  – Finding Profitable Niche Markets – I hope this precis is useful to more than me.  Let me know what you think!

There are three or four main ways you can go about identifying potentially profitable niche markets -   

Market First Approach – This is useful for people who feel they are short of product ideas and how feel they have no idea how to start to find a niche market.  Visit bookstores, browse magazine racks etc and check out what is published in which niche markets – these are the profitable niches.  Also visit online resources, such as Amazon and eBay and browse their “Best sellers”, “Categories” etc as these are good indications of which niches are profitable.  These are the ones you should target your product at.

Idea First Approach – This approach is useful if you’ve got lots of ideas.  It involves brainstorming to see what you’re interested in and then evaluating those niche markets.  To make sure you don’t miss any obvious profitable market areas, brainstorm around targeted questions: “What do I enjoy doing? (hobbies, interests, business, sports, family etc)”, “What am I good at?”, “What do other people come to me for help with?”, “What do I like learning about?”, “What problems or issues frustrate me?” 

Keyword Driven Approach - Another way to find a profitable niche market area is to enter keywords that people use when they’re searching for a solution into Google’s free Keyword Tool eg, Type ”How To”, ”Tips”, ”Tutorial” etc to highlight other areas where people are looking for help.

Keep Your Eyes and Ears Open – Be open to recognise any profitable niches wherever they crop up.  Hot products often sell out at Christmas, or are talked about in your kids’ playgrounds etc.  These areas are good candidates for a profitable targeted niche product.

This all takes a huge amount of time – but if you need a short cut, I can recommend Proven Online Niches as something I personally use. It lists out 241 of the best hot niche markets that are PROVEN to be successful, including the keyword lists for those markets!  

Write down your ALL your ideas in a notebook, consider each one individually – what interests you most AND what you’d be most good at - (use a spreadsheet to rate each idea) and narrow the list down to the TOP one that fits what you want to do. 

And don’t forget when making the final decision your niche that you check it’s likely to be profitable – are there products already targeted at your niche? Are people paying for ads in your niche? (Both essential indicators of a profitable niche) And make sure you can reach your target market online (forums, targeted blogs etc).  (Proven Online Niches takes all the pain out of this by doing the work for you!) After all, if your target market is UNLIKELY to be reachable online (retired, 70 year old golfers) there is no point targeting an online product at them!

Now all you need to do is sketch out your targeted niche product!