Posts Tagged ‘google’

Article Marketing is a term which you hear a lot about on the internet.  But if you’ve never done any article marketing, you may be wondering what the buzz is about.  It’s simple.  Article Marketing is a very valuable way of increasing your exposure online – but in more ways than you might think.

So let’s look at how article marketing can benefit your online business building.

•      Article Marketing builds one way links to your website.

Firstly to get a significant presence online and those all important top spots on Google, you need one way back links from quality sites. 

Every article you write should include a link to your website, contained within the final part of the article, called the resource box.  This is the part of the article where it’s acceptable to “sell yourself” by talking about your business and giving a back link to your website.  Assuming your article is interesting enough and you have written the resource box correctly, you will get interested “click through” traffic to your website.  And this will be interested traffic which the “gurus” call “pre-sold” ie people who are interested in knowing more about what your have to say.

And, as article directories are considered to be authority sites on the internet, search engines are thought to give higher weighting to inbound links from articles.  This improves your ranking in the search engines and ultimately will increase traffic to your website. 

•      Article Marketing does your advertising for free.

Everyone needs traffic to their website.  In fact lack of traffic is the number one problem newbies have online.  But how do you get it?  How can you get your name and your business “out there” to let people know you are online? 

If you had a “bricks and mortar” business, you would advertise and online is no different.  But advertising can be expensive – very expensive.  And at the best even top advertising agencies reckon that only 50% works (“trick is, knowing which 50%!).

Article marketing, however, is free.  And reaps long term rewards.  Article Marketing increases long term targeted traffic by creating widespread exposure across the internet. 

On the downside it can take time for the traffic to start reaching your website.  But when it comes, assuming you wrote the article on the same subject as your website, the traffic is completely targeted to your offer, so people are more likely to buy. 

•      Article Marketing establishes you as an expert.

It’s a known fact of human psychology.  People always go with the market leader, the biggest brand name or the most famous person.  It makes them feel “safe”.  Think about it.  When faced with the “real deal” or a “copy-cat”, which do you choose?  It’s the same online. 

Whenever someone wants the info-product or online service which you offer, they are likely start with a search engine search, such as Google.  If they find you, they might also want to know more about you and search for your name on Google too.  If they can’t find you, they may assume you are some sort of “fly-by-night” and move onto the next guy. 

But if you’ve been doing any amount of Article Marketing, they will find your name and be able to get a good idea of who you are and what you offer.  This builds their confidence in you, increasing their likelihood of following through with a sale!

So there you are; three sensational reasons why you should do Article Marketing.  And if you want a great Article Submission Service, I can highly recommend Unique Article Wizard. Check it out!