Keywords can be the curse of your online existence. Some marketers don’t understand the concepts of keywords, and they either don’t use them at all or use too few to really help them make a dent in dominating their competition.

You’ll be using keywords all over the web as an Internet marketer.  You need to use them before you enter a niche to find out if it’s a profitable area to build and showcase your expertise.  You use them to help develop an outline of what your consumers want to know.

Once your product is complete, you use your keyword list to help you drive the right kind of traffic into your virtual real estate.  Keywords will be used on social networking sites (in the URL and content).  They’ll be used in the articles that you submit to directories.  They’re also used in blog posts, forum threads, and pay per click marketing tactics, too.

So how should you amass an arsenal of keywords that you can use in your online marketing efforts?  For starters, brainstorm a list as comprehensive as your mind will allow. This is essential.

Start broad and then take each broad keyword and drill down deeper.  For example, if you are writing an info product on swine flu and the possibility of a pandemic evolving from it, your initial keywords might be swine flu, pandemic, Centers for Disease Control and Prevention and so on.  A related list of keywords would probably include bird flu, survival, and so on.

Use a variety of free and paid keyword tools to help you gain more words and phrases in your list once you’ve exhausted the brainstorming process.  Use more than one keyword research tool because each one will vary in its results.

The fact is that if you target keywords that your customers are not searching on, you will not get your potential customers to your site.  Don’t let keywords worry you.  Do some keyword research.  Find out what keywords your customers are searching on, target those keywords and you will have an avalanche of traffic!

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