Archive for the ‘video marketing’ Category

Carving your own spot within a niche is an involved process.  You can’t just start a website, write an article or two and deem yourself the new expert of your niche!  Unless you are a celebrity, you’ll likely still be invisible – and if you want to be successful in Internet marketing, you can’t afford to be invisible!

One excellent way to bring your online business to life is to tap into a niche with video marketing.  Video marketing is the newest and possibly best way to get the attention and respect of customers, prospects and your peers as well.  This is because it brings together all of the best elements of marketing – words, voice, and visual to create a vehicle for sharing information in a way that everyone appreciates.  And if you video yourself talking your prospects can see and identify YOU and your body language is there for all to read too!

When you tap into a niche with video marketing, you have a great chance to show what you know to possibly millions of people!  How?  Well, if you post your video on YouTube and promote the video link to it, you literally have the chance of millions seeing that video (it worked for Susan Boyle and it could work for you!)

So here are the “do’s”.

• Create a video that’s packed with interesting and helpful information;
• If you can, make it entertaining, as that increases hits as people embed it on their sites;
• Optimise your video for search engines (tag it with keywords) – and you’ll improve your chances of traffic – after all search engines LOVE videos!

The reason video marketing is so important for staking a claim on a niche is that most Internet marketers still don’t use video, but it’s one of the most popular ways for people to view information on the Internet.  Video marketing has a greater impact because it’s visual.  It helps you create your brand as an expert on multiple levels and helps you gain standing in your niche because it’s so powerful.

Use video and you will put yourself above so many other internet marketers out there.  So what are you waiting for?  Go grab your video camera!

I tweeted and blogged elsewhere about this a few days ago – but there has been a development!

This guy is seriously out of his mind.  He’s been releasing video after video showing the actual strategies he uses to build a list of over 278,590 double opted in subscribers.  And this is for real.

His name is Socrates and I’ve been on his list for a while now.  The quality of his information is great.  In IM-speak, he consistently “over-delivers” (it’s an over-used term but in this case it’s accurate).  Anyway, he’s actually sharing information that most marketers wouldn’t dare to tell anyone – you know, the stuff that you actually need to know…

And he is giving it away with no strings attached on his website.  You can check it out here: 
http://www.octisage.com/recommends/BuildAListUsingEbay.html

This latest video is on how he uses eBay to build his list – without actually selling anything on eBay.  It’s the sort of thing ANYONE can do.  It is totally amazing! 

It’s your choice as always, but you really do owe it to yourself to watch it:
http://www.octisage.com/recommends/BuildAListUsingEbay.html

Oh and when you’ve finished watching that video, check around for the video he released last week – that’s really worth the 15 mins it takes to watch.  There’s no sales pitch.  Just great quality solid gold info.  

Here’s that link again:
http://www.octisage.com/recommends/BuildAListUsingEbay.html

I have done it!  I have entered the scary world of video!  My first ever video is online. 

Check it out!

Susan Owen-Thursfield Talks About Cambodia and Mentor Alex Jeffreys

Feel free to comment - I know it’s not perfect… but WHAT an achievement! 

I would NEVER have done this so early in my online life – it may have taken me two more years, who knows? – without Alex Jeffreys as my mentor.  I am so pleased I decided to join his coaching program!  Like I said in the video, find yourself an online mentor if you’re serious about making money online.  Alex is an excellent coach!

Now all I need to do is figure out how to get 26 hours in a day and I’ll be sorted..

Since my last post on Video Marketing following the Alex Jeffreys Bonus Webinar with Maria Andros, I have made my first video.  Made it, you understand, not uploaded it anywhere yet!

I did it by switching my digital camera to video mode - (that is I slid the button on the top to “video”!) and pressing the shutter! 

Now, I am my own worst critic, but my husband runs a very close second! – and with it being my first ever video I definitely didn’t want him behind the camera!  Maria Andros said that video marketing was the ultimate “safe environment” because you are not with the people when they watch it.  You don’t know if they switch it off after a few seconds, fall about laughing at you or watch it 14 times before sending the link to their mates.  But I still had to record it!.

So, not having a tripod and “flying solo”, I set the camera on a pile of books and checked that my head was appearing in the view finder, by FACING a mirror.  This meant I could see the image being recorded by looking at the picture on the back of the camera in the mirror.  (Is that clear?) After a few seconds “dry run”, I decided I needed a bit of zoom so there was more of me and less of the background in frame.  I made the adjustments and I was good to go!

Maria said, “Videos let you be you”.  I took a deep breath, looked into the camera, smiled and started talking.  I did the whole video in one take - thus making just one more distinction between me and the Hollywood legend, Marilyn Monroe (just in case any of you were confused on that point!)

I couldn’t watch it back for ages!  The lighting is awful, I move my head too much and at times I gabble BUT I was pleasantly surprised.  It covered all the things I wanted to say and in under 7 minutes! (which is good as videos uploaded to YouTube have to be less than 10 mins long).  I decided not to try improve the lighting as I don’t think the message would be so spontaneous.  Anyway, I’ll be embedding it in this site (when I’ve figured out how to do that) so let me know what you think!

The next thing is to edit it.

I’m happy with the general flow of it but I want to put my name on the screen when I say it, and the URLs too (ambitious or what?).  However, my digital camera records in a .mov format.  Windows Movie Maker (on my computer and almost certainly on yours too) does not recognise this format (Oh Great!).  So I had to find a program that will do the conversion.  For anyone with the same issues, head over to AVS and download the Video Converter program.  This is a clean link for a free download.  Just for good measure, I also downloaded the Video Editor program.  

So now I just need to work the magic with these programs.  For a non-techie I’ve had a very busy day and feel like I’ve learnt something.  And bearing in mind that:

• 52% of online traffic now comes from videos
• 12% of all online traffic comes from YouTube 
• YouTube is now the 3rd most sought on website (Google and Yahoo being the first two)

Guess where I’ll definitely be uploading to..?

I have been very remiss lately.  Christmas, New Year and the sheer overload of things I have to do for the Alex Jeffreys Coaching Program have left me with bags under my eyes that could be used as long haul suitcases… and little energy to post a blog.  BUT…

…in the early hours of this morning I attended a unadvertised extra bonus webinar that Alex had sorted out SINCE the coaching program began.  This was unusual in being one of those “unannounced bonus” items that is actually unmissable!  It was a webinar on video marketing with the widely recognised Queen of Video Marketing, Maria Andros.  Wow!  Was she energetic!

Speaking at about 300 words per minute (I really felt for the non-native English speakers!), her enthusiasm was electric.  Even after an exhausting day, I couldn’t help but really feel that this was do-able.

Her messages were simple and clear:

• Old school marketing online is dead. 
• Video converts up to 600% higher than text alone.
• Growth of YouTube is massive with over 150,000 new videos every day
• YouTube is now the 3rd most sought on website
• Using video can give you the competitive advantage in an increasing savvy online market

Why?  because videos let you be YOU.  They appeal to an audience on a much wider level than text alone and allow people to connect with YOU.  And because 90% of all communication is non-verbal, videos convey you message to your audience on many levels.  Videos help build relationships.

Maria constantly stressed the importance of building relationships online.  She encouraged us to just get going, “don’t worry about the quality – that will come as you gain experience”.  Just be YOU.  Do not apologise for passion.  “You cannot say the wrong thing to the right person!”

Apparently any video camera will do - she personally uses a HD Mino Flip camera (about $200). We could virtually hear Alex turning puce – he’s just splashed out on expensive equipment costing around $1,800!  LOL

Seriously though, Alex didn’t even know Maria when he started his coaching course.  He met her on Twitter – demonstrating the total power of Twitter and the importance of it in relationship building.  Maria herself stressed that amongst the social sites, Twitter, Facebook and YouTube were places where successful online-preneurs must have a significant presence in the future.

I’m off to figure out how to use my digital camera to make a video, do some tweeting, open a YouTube account… and get the matchsticks out for Alex’s session later tonight!

So – another late night beckons then… !

We’ve all heard of the success of the free online video sites, such as YouTube and even if you’ve never visited them yourself, everyone has been sent a “look at this”" clip link by someone at some time.  And if you’ve clicked on the link, I bet you’ve been tempted to stay a while and watch a few video clips from the ”What others are watching now” and “Most watched” lists!  Yes?  Me too!

YouTube now gets more than 13 million unique visits per month and plays over 210 million video clips per day. It’s increasingly clear that even just one promotional video today can potentially drive hundreds of thousands of interested visitors to your websites right now and into the future. 

In the increasingly competitive world of internet marketing, you simply can’t afford to ignore this massive potential source of webtraffic generation any more.

But here’s the crunch.  How do you use video sites to get this traffic?

This is where a new type of traffic generation system comes in. The Viral Tube Traffic generation system is will show you step-by-step how to drive potentially limitless new yet targeted visitors to your websites… simply by using the online pulling power of free video sites like YouTube.

What’s great about this system is that experienced gurus, intermediate on-liners and even newbies can benefit from it. It is an easy-to-follow system which takes you through all the stages, step-by-step…

You will learn how to make videos cheaply and effectively (you don’t need expensive software, if you have a Windows based computer, you’ve already got what you need right there) AND how to use videos to generate thousands of targeted unique users to visit your site each and every month. 

This ebook will teach you how to make sure your video has the viral effect you need to get thousands of targeted visitors a day by showing secret tips like exactly where and in what for you should insert your URLs for maximum effect. 

This ebook usually sells for $77 but as this is a new blog and as a special offer, anyone buying through THIS LINK or the Paypal button below, gets this great ebook for just $47.  And you still get my 60 days cast iron guarantee!

Just click on the button below to buy now with immediate delivery – includes resell rights - all for just $47!

or Find out more here …