Archive for July, 2009

Affiliate marketing with eBooks is one of the best ways to create a strong stream of income through Internet marketing.  Whether you promote your own eBook, or one that someone else has written, this can work well as a facet of your online business venture.

You can sell your own eBook, inviting affiliate marketers to promote it on their website or blog for you and giving them a percentage of each sale.  Or you can promote eBooks that others have written by joining an affiliate program such as ClickBank or PayDotCom and choosing a good product to feature on your own site.

When you choose to promote someone else’s eBook, it’s important to look for eBooks that will sell well and that offer a good commission.  Choose a good quality product that’s relevant to your niche.  Take a look at the sales page for that eBook.  Does it make you want to buy the product? If not, it probably won’t excite your website or blog visitors to buy either.

And don’t forget commission.  You get a percent of each sale that is generated by you.  The bigger the percentage, the larger the commission assuming the price of the product is the same!

You’re doing a lot of work to sell this eBook, so go for one with a good-sized commission.  Affiliate marketing with eBooks also requires that you do some work of your own – for instance – you have to make sure your website is search engine optimized for the most possible traffic.  Affiliate marketing with eBooks can be a lucrative business.  Follow these guidelines, and see what selling eBooks can do for you!

Carving your own spot within a niche is an involved process.  You can’t just start a website, write an article or two and deem yourself the new expert of your niche!  Unless you are a celebrity, you’ll likely still be invisible – and if you want to be successful in Internet marketing, you can’t afford to be invisible!

One excellent way to bring your online business to life is to tap into a niche with video marketing.  Video marketing is the newest and possibly best way to get the attention and respect of customers, prospects and your peers as well.  This is because it brings together all of the best elements of marketing – words, voice, and visual to create a vehicle for sharing information in a way that everyone appreciates.  And if you video yourself talking your prospects can see and identify YOU and your body language is there for all to read too!

When you tap into a niche with video marketing, you have a great chance to show what you know to possibly millions of people!  How?  Well, if you post your video on YouTube and promote the video link to it, you literally have the chance of millions seeing that video (it worked for Susan Boyle and it could work for you!)

So here are the “do’s”.

• Create a video that’s packed with interesting and helpful information;
• If you can, make it entertaining, as that increases hits as people embed it on their sites;
• Optimise your video for search engines (tag it with keywords) – and you’ll improve your chances of traffic – after all search engines LOVE videos!

The reason video marketing is so important for staking a claim on a niche is that most Internet marketers still don’t use video, but it’s one of the most popular ways for people to view information on the Internet.  Video marketing has a greater impact because it’s visual.  It helps you create your brand as an expert on multiple levels and helps you gain standing in your niche because it’s so powerful.

Use video and you will put yourself above so many other internet marketers out there.  So what are you waiting for?  Go grab your video camera!

Some Internet marketers try to do all of their work themselves.  All Internet marketing activities are necessary components of a successful Internet marketing business, but take a huge amount of time and energy.  For many, outsourcing some Internet marketing tasks is the answer.

But what are the pros of outsourcing?  And what’s the true cost of outsourcing your Internet marketing tasks?  As you might expect, there are pros and cons!

Pros

1. Improved Focus
   You’ll be able to concentrate on the tasks that you are doing yourself better, because you won’t be trying to do so much multitasking.
2. More Time
   You’ll also have more time to yourself, which can be used to spend relaxing, or for tending to other priorities such as your family.
3. Less Procrastination
   You’ll procrastinate less because you can outsource those tasks that you either don’t feel skillful enough to do or simply don’t like to do.

Cons

1. Money
   Obviously, you need a certain amount of money to pay for your outsourcing.  And this generally means that people do not consider outsourcing until their online business has started to be regularly profitable.  But money spent outsourcing is well worth it when you factor in the time saved and the stress relief you get from offloading certain tasks. 
2. Worry
   Outsourcing can go wrong.  You might find that those that you’ve outsourced work to are not doing a quality job, or do not get things done to your timetable because they are prioritizing other clients’ work!   
3. Upfront Organizing
   And with outsourcing, you still have to do some organizing and you also have to take time to inspect the work you’re paying for – at least until you find that your contracted help is reliable and has high standards for their work. 

Outsourcing some of your work can be well worth it.  Just be sure that you’ve chosen good helpers with good reputations, so that outsourcing is a source of joy – not of worry and frustration. 

OK, I wasn’t being personal.  I was trying to get you to focus attention on your backend… sales.  It’s something that gurus bang on and on about, but still people sometimes forget about the importance of backend sales.  

In case this is new to you, the idea is quite simple. 

Once you’ve converted a site visitor to a customer, which means once someone has bought from you – you’ve accomplished a sale.  But what happens next is crucial.  Before you forget all about that customer and start attracting more new customers, remember that your existing customer could become a repeat customer – if your backend offers are big enough.  

After all, you know that the established customer already likes what you have to offer, so take advantage of that and offer them more of a good thing.  

But how, you say?

Well, why not get creative and use quality niche MRR (master resale rights) in your backend sales?  

Let’s see how that might work.

Well, depending on what you are promoting, you might find that master resale rights can play an interesting role in your backend sales.  You might have a fantastic info product that you’ve bought with MRR, one that you can offer to your customers as an additional product that they will find to be a good investment – especially since they are given resale rights with the product and can sell it to others!  In certain selling situations, this might be an exceptional opportunity for you to make more money… and for your customer to make money too (in the resales).  It’s a classic win-win situation.

So remember your backend sales, and don’t be afraid to think outside the box.  You can let MRR play a role in your backend sales and create some interesting opportunities for both yourself and your customers.

They’ll thank you for it!

I’ve talked a lot about PLR content, where to get the good PLR and things you might do with it usefully, to monetize a site. 

Another way to use your niche PLR content is to fill the pages of a purpose build AdSense site.  If you are not familiar with the term, an AdSense site is a website, blog, lens etc., which is created around a keyword (phrase) or set of related keywords, for the sole purpose of getting clicks on ads.  With AdSense, it’s all about the clicks.

So for all the naysayers who still maintain that AdSense sites are dead, I say “If you say so – less competition for the rest of us”.  And if you’re wondering if they DO still work, I say, yes, if you do it right. 

But to get an AdSense site to work, you have to have a couple things going for you – lots of traffic and interesting content (drawing the traffic).  That’s where PLR content comes in handy.  If you’re wondering if AdSense sites are a good use of niche PLR content the answer is yes – when you do it right.

The AdSense site isn’t going to get a lot of visitors that will be interested in clicking without a lot of good content.  PLR content makes this easy.  You purchase niche PLR content that is high quality, adjust it to fit your keywords, change the titles and anything else you want (within the limits of the license), to make the content more unique – and then post it on your AdSense site.

Search engines love to reward sites that are well-stocked with original, quality content with high page ranks – and that’s where your traffic is going to come from.

So if you’re using AdSense to create a stream of income, your main goals are going to get people to your site and then get them interested enough in the content to want to click on the ads.  Why not use niche PLR to give plenty of strong content, keep it fresh, update it and watch your AdSense income soar.