Archive for April, 2009

Making money online requires lots of things – determination, motivation, passion and drive.  But you also will also need to invest some money or time into learning how to wield the power of certain Internet marketing tools that can further your success.

The “toolbox” that you create doesn’t have to break the bank.  There are just some items you’ll want to have in your arsenal that cut down on the time and effort you put into growing your online business.

Employing the use of Internet marketing tools like social bookmarking applications, article spinners, and a myriad of SEO tools can help you gain an advantage over your competition.

For example, you could spend hours going to each social bookmarking site and entering details about one of your pages on the World Wide Web.  Or, download and learn to use a social bookmarking tool that automatically bookmarks a single page to dozens of social bookmarking sites for you in one swift move. 

For those who aren’t writers, article spinning software makes the creation of a unique article quick and easy.  But be sure to read the article afterwards as not all article spinners are “created the same” and some do require a human reader. 

Once created, article submission software lets you send a single article to multiple directories with one task instead of many.  I’m actually trialing two different ones, so I’ll let you know how I get on.

Keyword tools that scour the web for you and hand deliver the research to your inbox are very valuable as must-have Internet marketing tools.  Can you imagine having to visit each top ranked site individually and right click on the page to view their Meta keyword list?  It’s time consuming, but also not as comprehensive as what a keyword tool can offer you. 

Make sure you begin to fill your own Internet marketing toolbox with items you feel cut down on the time you invest and those that offer a substantial ROI (return on your investment).  You’ll be glad you did!

It’s a Blog New World.  Social media has changed how we communicate. Facebook, Twitter, LinkedIn, Blogger.com and dozens of other social media sites have given us a new way to communicate with friends and business colleagues.  They have also given us a new vocabulary.  We now “blog” and “tweet” and “text”.  We read “blooks” and “microblogs” and are concerned about “trackbacks.”

But most importantly, social media has given us a new set of communication rules.  And if you are a business leader, knowing the ins and outs of social media communication can be critical to your online reputation and your business presence.  

Here are eight guidelines executives might think about when communicating in this brave new social media world.

1.  Think Eternity. When writing a blog, tweeting, or commenting on any social site, the first thought in your head should be, “These words are permanent.”  Will you be proud to see the comments you wrote, let’s say twenty years from now?  Comments associated with your name can advance or tarnish your online reputation, so write with an eye to your future.

2.  Think Like Aretha Franklin.  Remember her famous song, “R-E-S-P-E-C-T”?   No matter what social media you engage with, offering up respectful comments, recognizing and calling-out the efforts of others, and keeping a collaborative mindset will serve you well.  It’s also one of the most important brand traits for a business leader.

3.  Think Like Twitter.  Few people have the time or inclination to read rambling and lengthy articles or comments.  Twitter’s micro blogging 140-character limit forces us to be crisp and focused.  No matter what the venue, concise and to-the-point writing will help gain any business leader an audience.

4.  Think Like the Audience.  What do THEY want to read?  What are THEIR likes and needs?  Make your comments and writing more about your readers than about you.  That’s not to say you should keep your opinion in check, just make your opinion relevant and topical for readers.

5.  Think Story.  People all over the world love narratives.  You can never underestimate the power of a good story, no matter how long or short it is.  When commenting and especially when blogging, add stories, relevant business examples, and real-life people to make your writing come alive.

6.  Think With Your Ears.  Listen to the crowd.  Don’t just jump in and write to LinkedIn colleagues or respond to a blog post.  Really listen to the collective voice first.  Maybe read a post more than once before you respond, or review a few of the blogger’s key words.  By really listening, you’ll know how to more effectively frame your comments—you’ll add more value and be more a part of the social fabric.

7.  Think of the Venue.  Each social site has its own conventions and ways of doing things.  Spend some time checking-out the lay of the land before you land your comments on a page.  Conventions for Twitter are vastly different from those for Facebook or your corporate blog.  Think, “Editorial Guidelines” so your comments will be in keeping with the look, feel and flow of the social site you’re writing for.

8.  Think Twice Before You Tweet.  Does the world really care that you are going off to the slopes now, or meeting Mr. X for lunch, or taste-testing a new microbrew?  As a business leader, are you advancing compelling business ideas?  The types of comments that might be relevant to your favs or family might NOT be relevant to the corporate world.  If it’s not of value to the collective business crowd, think twice before posting.

Bottom-line, the social media is not like the American Wild West.  There are rules, conventions, etiquette and best practices.  And as a business leader, following or not following those guidelines can impact your executive brand.

Thinking about social media conventions before you jump in can make the experience a better one for both you and your readers.

Guest Post by : Loraine Antrim, co-founding partner of Core Ideas Communication, a PR and marketing communications firm serving corporate clients around the globe. We specialize in strategy, message & content development, media/analyst training and leadership development. Find us on the web at www.coreideas.com.  Loraine’s blog on executive presence can be found at: http://thecxomindset.blogspot.com/  Article Source:http://www.articlesbase.com/social-marketing-articles/social-media-best-practices-for-executives-890082.html

Just when you’ve begun to grasp the concept of PLR (Private Label Rights), a bigger beast is presented to you – adding more confusion to the equation.  MRR or Master Resale Rights (also called Master Resell Rights) is more valuable to you as a marketing consumer and it has the potential to make you more money than simple PLR can.

With PLR, you buy the right to use the product and sell it as well.  With MRR, not only do you have the right to sell it, but you have the right to sell the resale rights to it as well, keeping 100% of the profits from those sales.

If this sounds confusing, think of it this way: You buy the MRR to an eBook called How to Be Successful.  You then create a web page that sells the eBook along with resale rights to your customer – so your buyers can turn around and sell it.  But they won’t be buying MRR themselves, so the chain can’t go any further.

The reason MRR is so profitable is that once you’ve chosen a great product to buy, you spend your money once and are able to cash in on it repeatedly.  With MRR, you’re still saving a ton of money compared to what you’d spend hiring a fulltime ghostwriter to do the work for you.

Some products even come with transferable Master Resale Rights.  In rare cases like these, it means you can sell the MRR to your customers, so that they can sell the MRR to their customers and so on – keeping the chain going for sales and conversions.

However, whatever the product, it’s essential that the quality is first rate.  At Hot Niche Resale Rights, all the products are exceptional quality, in proven hot niches, so turning them round and selling them will not be a problem AND show-stopping professional graphics and salesletter are included in the package.  Make sure you secure yours!

Making money with MRR is more than do-able.  It’s possibly the easiest way to make money online.

Keywords can be the curse of your online existence. Some marketers don’t understand the concepts of keywords, and they either don’t use them at all or use too few to really help them make a dent in dominating their competition.

You’ll be using keywords all over the web as an Internet marketer.  You need to use them before you enter a niche to find out if it’s a profitable area to build and showcase your expertise.  You use them to help develop an outline of what your consumers want to know.

Once your product is complete, you use your keyword list to help you drive the right kind of traffic into your virtual real estate.  Keywords will be used on social networking sites (in the URL and content).  They’ll be used in the articles that you submit to directories.  They’re also used in blog posts, forum threads, and pay per click marketing tactics, too.

So how should you amass an arsenal of keywords that you can use in your online marketing efforts?  For starters, brainstorm a list as comprehensive as your mind will allow. This is essential.

Start broad and then take each broad keyword and drill down deeper.  For example, if you are writing an info product on swine flu and the possibility of a pandemic evolving from it, your initial keywords might be swine flu, pandemic, Centers for Disease Control and Prevention and so on.  A related list of keywords would probably include bird flu, survival, and so on.

Use a variety of free and paid keyword tools to help you gain more words and phrases in your list once you’ve exhausted the brainstorming process.  Use more than one keyword research tool because each one will vary in its results.

The fact is that if you target keywords that your customers are not searching on, you will not get your potential customers to your site.  Don’t let keywords worry you.  Do some keyword research.  Find out what keywords your customers are searching on, target those keywords and you will have an avalanche of traffic!

Whenever you’re immersed in the difficult task of trying to make money online, you want to secure as many shortcuts as humanly possible without sacrificing the quality of your efforts.  PLR, or Private Label Rights, is one way you can shorten your investment of time and lessen the amount of money you spend for your site’s content needs.

Many different types of Internet marketers use PLR in a wide variety of ways.  Basically, you find a PLR site with the kind of rules that fit your niche needs (every site has different rules so check carefully that you will be allowed to do what you want to do before you buy!), buy the set of PLR and then use the content as your own.

Here are some ways the PLR might be used online:

·         As web content

·         In autoresponder emails

·         As blog posts

·         On social networking sites like Squidoo

·         As forum answers whenever someone asks a question

·         As bonus material for a product you’re selling

People who operate PLR sites with content for sale will tell you how the can be used.  They should also tell you if the PLR has a limited number of packages sold or if there are no set restrictions on how many people can buy the batch.

The best way to use PLR content is to alter it to make it as original as possible. This ensures that the search engines feel your content is altered enough to be considered unique.  You are best advised to change the graphics on a PLR product, even if the PLR package comes with graphics.  If you don’t you will be competing directly with everyone else who bought the same PLR and who also didn’t alter the graphics. 

Graphics needn’t be expensive.  The Warrior Forum Special Offers (WSO) always have excellent graphic artists offering special deals to help you make the most of PLR.

There’s a new kid in town and his name is Twitter, and if you don’t know what Twitter is you most certainly need to find out. And that is my purpose here today. I would like to inform you about what could be the next most powerful marketing tool to come into the hands of anyone that is trying to do internet marketing. Some say it could have a bigger impact on internet marketing, then having a mailing list. As any good marketer will tell you if you don’t have a list your chances of making money online are very unlikely. I would like to add to that by saying if you don’t Twitter your at a great disadvantage in the market place.

The reason I say this, is because Twitter is a new type of web2 social site that allows there members to keep in touch with one another, by allowing you to post short messages (tweets) on your Twitter account about what you’re doing. This allows those people that choose to follow you to be able to see your messages (tweets).

Now to give you a bit of an idea how Twitter could be a very powerful medium for you marketing efforts. If you decide to have your Twitter account devoted to a particular niche, for example the diet food niche with people that might be interested in diet food and diet recipes and related information. These people would likely want to follow your tweets because they liked what you have to say and what you might have to offer.

When you make a tweet on your Twitter account you are allowed to place links in your tweets, to guide your followers to some more information for your niche. So when you start your twitter account you try to get only followers that are interested in what your niche is about. This way your followers are targeted to the market you are promoting. This can lead to very high click through rate on any links in your tweets.

One way you can attract followers is to follow other people that are in niches related to yours. Like in the case of our example “diet food”, we could follow those people that are into dieting or people looking for diet recipes. Most times when you follow someone on twitter they do you the same in return by following you back. Now you can’t get to wild with this business of following people. You want to start out with only following a dozen or so a day. You want to have a link on your webpage’s and in your signatures for your emails and forum activities, so those people can follow your tweets on twitter as well.

Now if you look at the big picture you can sort of look at twitter as building a mailing list of very targeted subscribers, but with some very nice differences. For one thing you don’t have to worry if your message is making it through to your subscriber’s inbox. You don’t have to have double opt-ins; hence it is easy to acquire subscribers (followers). You don’t have to worry about spam complaints, and Twitter is free so you don’t need an autoresponder.

Want some marketing leverage on the internet try the power of Twitter. Some say Barack Obama won the election because he was and is a Twitter. I’m inclined to agree with that statement.

Now Twitter me this, if you had two or three hundred targeted Twitters following your tweets, with a click through rates ranging from 3% to 10%, do you think you might make some money. I’m guessing a resounding yes.

Click the link and you can follow me on Twitter.
To learn more about using Twitter for your internet marketing come and visit us at. Twitter and get the latest and the best free information as well as e-books on internet marketing.

Article Source:http://www.articlesbase.com/social-marketing-articles/twitter-me-this-881333.html

Everyone wants to know how to find the right niche.  There would be nothing worse than investing a lot of time and (in some cases) money working on a particular niche market, only to realize there wasn’t much money to be made in it.

Finding a hot niche isn’t as easy as pulling out a metal detector and running it over the ground.  You won’t have fellow marketers handing you niche market ideas on a silver platter, either.  If they find something hot, you can bet they’re going to keep a lid on it.

You have to work on finding a niche yourself, and that means rolling up your sleeves and getting ready to dig into some research.  There are three key tasks you’ll want to work on – spying on what products are successfully selling in the marketplace, sizing up the competition, and analyzing the keyword search volume.

On one hand, you want to find a niche where sales are thriving.  But on the other hand, it’s best if there are as few competitors as possible.  So try finding that delicate balance.  You can look for ideas on sites like Clickbank (look for a gravity above 10), Amazon, Ezine Articles, Barnes & Noble and Google Trends.

Once you work on those two tasks to see what’s selling and how many competitors are invested in that niche, you’ll need to find out exactly how the paying public is looking for information on the topic.  What words and phrases are they typing into search engines like Google?  Take your list of those keywords and create a narrow niche market that will pay off for your Internet marketing efforts. 

OK.  That sounds like a lot of work, doesn’t it?  But that’s what you have to do or risk spending your time and efforts in a niche where no-one’s spending any money! 

Very occasionally I come across something that is almost too good to share and this is one of those times.  Niche research is essential, but if you don’t want to do it, you need to buy research into hot niches that has already been done for you.  I personally recommend Niche Product Research, because it saved me a lot of time and effort, and because it works. 

Of course you’re welcome to continue with your own efforts.  But whatever you do, find a niche, make sure it will be profitable, and then exploit it!

When you’re hoping to make money online, your initial instinct is to cast a wide net and see how many spenders you can catch within a niche.  You might think that by targeting a broad niche like dieting, you’d have more of a chance at success than someone who drills down in the niche for something more targeted.

But in reality, those who start with micro niche markets and expand from there are some of the most powerful Internet Marketers in today’s marketplace.  It’s true that the number of potential prospects dwindle as you drill down into a niche.

However, the more you hone in on your target audience, the more likely you are to find someone who is really ready and willing to spend money for a solution.  You can think of niche marketing in terms of keywords to begin with.

Someone who types the keyword golf into a search engine, for example, may just be looking for basic information – what the game is about, who won the latest tournament, or even online golf games.

You can target a specific niche market like women’s golf or senior golfers and make more money because there are fewer competitors.  Or, you could focus on the products – like golf equipment.  Someone who types in the brand name of a particular golf club is usually looking to hit the order button right then and there.

Think of your Internet Marketing empire as an inverted pyramid.  Start with highly targeted narrow niche markets and build on that success. Your websites and promotional efforts can all be connected as time goes on, but you’ll find it easier to dominate a niche with one area already mastered.