Archive for November, 2008

This might apply to you if you’ve been working for any length of time online. 

Can you remember what it was like to be a newbie?  Are you aware of what you actually know and probably take for granted?   Chances are the answer to both questions is no.  But think about it and you could unearth a valuable opportunity.  You are an expert in more than you know!

Utilize Your Knowledge
Do you have extensive knowledge in a particular subject?  Think carefully.  It doesn’t have to be a doctorate.  Maybe you just KNOW how to get fractious kids off to sleep? can catch fish easily? or know the recipe to KILLER cheesecakes?  or know how to light a barbeque FIRST time?  (and who WOULDN’T pay for any of THAT info?). 

So why not offer visitors to your site free consulting or advice on your area of expertise via e-mail?  Or offer it in exchange IF they link to YOUR website.  Or run your promotional ad in their e-zine.  Or place an advertising banner their web site for a set period of time?

Become A Publisher
Did you know that you can publish ezines for other people for free?  In “payment” for your work designing, updating and  gathering content, you could ask that your promotional ad be placed at the top of each issue…. If you consider the readership of the ezines, how many potential subscribers could see YOUR ad at the top of the next ezine? …

Persuade Them To Sign Up
A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won’t take the extra time to do this.  So why not bribe them by something in return, such as free eBooks, loaded with YOUR affiliate codes…?
Publish your e-zine in ebook format. You could offer more articles per issue. You could add graphics with the articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page colour ads.

Tell Them What’s Next
Whet your visitors’ appetites.  Make them WANT to come back to your website. Tell them about upcoming articles, prize drawings, free stuff, etc. If they know what’s in store for them, they will revisit. Tell then to sign up for an e-mail reminder or tell them to bookmark your web site.

Share Your Information
Create a web book that’s related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your ad on top of the title page to get free advertising. This strategy will easily multiply your advertising exposure.

These five secret strategies will help you extend your online brand and ultimately get more customers to your website…  and who doesn’t want that?